Orrett Music Academy
Build an online experience for parents considering music lessons for their children. Create a user experience that is quick, straight to the point, and visually compelling.
Orrett Music Academy is a progressive music academy that offers private and group music classes in the Toronto area. Formerly known as Alderwood School Of Music for 25 years, rebranding to Orrett Music Academy and moving locations was a major milestone in the company. We worked closely with Dave to brand the business online and offline and really create a reflective experience.
We wanted the website to be fun and vibrant but at the same time very functional, so parents who had limited time were able to easily find the information they were looking for. We built a website that was expandable by the Orrett Music Academy’s in-house staff and one that really helped users feel that it was an asset to the business. The website not only showcases the classes that Orrett Music Academy offers, but allows parents to book trial lessons, attend events, pay for various items, and read Orrett Music Academy news.
Before & After
The Client Says
CMYK 74 87 13 2
CMYK 8 7 6 0
CMYK 83 95 31 22
CMYK 13 0 63 0
CMYK 68 62 58 46
For A New Era
Moving from Alderwood School Of Music to Orrett Music Academy posed as a huge milestone in the schools history and we had to create a logo that reflected the current and future potential of the school. Being an innovative music school, we created a brand that was elegant, sophisticated, and fostered growth.
The logo included the company’s 3 pillars of success with a treble clef in the negative space to reflect a mix of a fun yet academic musical experience. We used their colour pallette inside the school and the logo is flexible enough to have the symbol standalone or alongside the title.