3 Additional Ways To Keep Customers Informed
You can use all or some of these methods to inform your customers, even if you’ve already set up a notification banner on your website.
1. Update Google My Business
Google has a feature where you can post a COVID-19 update to let customers know what’s going on. Other popular directory services like Bing Places and Yelp Business also offer similar options. Update the ones that make sense for your business.
2. Post On Facebook
If your customers follow your business on Facebook, posting a quick update can reach many of them all at once. Facebook is a great place to share your update but you can also post to other social platforms like Instagram, LinkedIn, or Twitter, to name a few.
3. Good Ol’ EMail
Reaching out directly to your customers via email can be one of the most effective ways to make sure your customers know what’s going on. You can send out a mass email to reach current customers or add a link to the bottom of your emails to check out your COVID-19 Response.
So you’re planning on getting your shiny new notification banner, updating your Google My Business, posting on your Facebook page, and e-blasting all of your customers. So what do you say? Here are 3 Tips to consider when composing your COVID-19 Response. Check out our COVID-19 Response for inspiration
3 Tips To Craft Your COVID-19 Response
1. Opened Or Closed
If you have a physical location that customers can visit, letting them know of any changes like if your office is closed and you’re working from home, can be crucial. It’s important to be clear on what the status of your business is so that your customers stay informed.
2. Procedural Changes
It’s important to update your customers when your business or organization has made some procedural changes like stricter sanitization processes or limiting the number of people allowed into your location. Talk about how your organization is adapting to the pandemic and clearly layout any changes made so that customers are informed.
3. Keep it short and sweet
This tip applies to a lot of things but in the case, it’s a must. It’s easy to pack loads of information into your response and even easier to get carried away. It’s important to note, in these uncertain times, your customers don’t want to be reading pages on pages like it’s a manual. They want to know that you’ve got their back and things will be okay. If you have complex processes that you want to share, create a separate post and link directly to avoid an infinite scroll. This will ensure your customers get the information they need quickly and effortlessly.